The Ease of Product Creation…

I’ve been in Internet Marketing for almost 10 years and it has been an exciting and fulfilling adventure.  Over that time, I’ve build up thousands of websites, created hundreds of ebooks and other information products, consulted with hundreds of businesses and and attended more live conferences than I can count.

When I first started out in this arena, everyone was talking about creating niche products, so that’s what I did.  I created ebooks on weight loss, dog training, fishing, RC cars, paintball, advertising, marketing, poker, and many, many others.

After a few years, of spending time creating products, I was introduced to something called PLR (Private Label Rights).  This is where you purchase the rights to a product that someone else has created and you get to put your name on it and customize it to your audience.  About 6 years ago, I joined a website called Nicheology. … Continue Reading

Simple Information Product Formula

Have you ever wondered how people are able to generate so many products, or are able to put out products very quickly?  Well, take a look at this “Super Simple Product Creation Formula”

Super Simple Product Creation Formula

1. Survey – Survey your readers, members, list and see what information in your niche they are looking for
2. Analyze – Analyze the results of the survey to identify the biggest problem or need that your audience has
3. Organize – Think about some specific points or sub-topics that you want to cover in your information product and organize them into a series of questions or a list of bullet points
4. Record – Recording is the easiest and fastest way to create product, get on the phone (using a teleconference bridge like ProConferenceCall.com which has a free 30 day trial) record the call either just by yourself or for Q&A format, get someone you know to interview you and ask the questions.
5. Transcribe – Take the recordings that you’ve made and have them transcribed into a text document that you can have edited and converted into eBook format
6. Packaging – Take the transcribed audio from step #4, the finished eBook from step #5, and maybe add a video or camtasia recording if appropriate and package it up as a complete multi-media training program.

This Super Simple Product Creation Formula is one of the tools that I use with my clients all the time to get them unstuck and moving with their info-product creation.